摘要：
关于市场营销的英文介绍At all points of the modern marketing system people have formed associations... 关于市场营销的英文介绍
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient often maintain their own wholesale departments and deal directly with stores may operate their own wholesale agencies to supply them with houses operate outlets for their wares,and farmers sell their products through their own wholesale years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices
众所周知，自我介绍是日常工作中与陌生人建立关系、打开局面的一种非常重要的手段，因此，让自己通过自我介绍或得到对方的认识甚至认可，一种非常重要的职场技术。下面的我收集了自我介绍的相关内容，想知道更多信息，可以登录个人简历网。 My name is xxx, masters graduate. Worked for three years before the marketing and management, two-year teacher; I always believe that "gold, no matter where will sparkle." In the three years of marketing, I market planning and development, marketing, administration, personnel training and so forth have been a profound exercise, accumulated a lot of valuable experience in a lifetime. I always believe that "gold, no matter where will sparkle." I could on its own intelligence and hard work in the field of non-professional to obtain gratifying results, in their own areas of expertise naturally not far behind, "perfect" the goal of my life chasing. Six months and two years of teaching assistant experience in training me confident calm, graceful temperament; as undergraduate research design experiment of the counselors, participation in aquatic Key Laboratory of pilot projects, such as tutoring not only the exercise of my independent research and development capabilities, and further reinforces my knowledge, experimental skills. As always uphold the "Learning" criteria, so I pay attention to social development and security grip pulse, based on reality, and strive to cultivate themselves into the market economic system needs both education and scientific research, market development and management generalists.
关于市场营销专业英语介绍
市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的活动、过程和体系。主要是指营销人员针对市场开展经营活动、销售行为的过程。那么你知道吗?接下来跟着我来学习一下吧。
市场营销的英语说法1：
Marketing
市场营销的英语说法2：
marketing management
市场营销的相关短语：
市场营销概念 marketing concept;
市场营销功能 marketing functions;
市场营销资讯系统 marketing rmation system;
市场营销研究 marketing research
市场营销的英语例句：
1. Marketing is applied to everything these days, and books are no exception.
现在市场营销已无处不在，图书也不例外。
2. Yuppies are a prime target group for marketing strategies.
雅皮士是市场营销策略面向的主要目标群体。
3. Charles has been promoted to general sales and marketing manager.
查尔斯被提升为市场营销总经理。
4. Marketing became a dirty word at the pany.
市场营销成了公司里一个很令人讨厌的字眼。
5. I majored in architecture, and then I took some courses in marketing.
我的专业是建筑学, 然后我又学了一些市场营销的课程.
6. This type of marketing department organization is called functional organization.
这种形式的市场营销组织被称为功能组织.
7. The marketing concept in banking is implemented.
市场营销观念在银行活动中被普及.
8. Marketing needs to know for which of its products there is an existing demand.
市场营销的基本任务之一是要了解使用者需要它的哪些产品.
9. Marketing success or failure is directly traceable to the support that top management gives or withholds.
市场营销的成败直接归因于最高管理层能否给予支援.
10. Thus these decisions must be evaluated continually, if the total marketing programme is to succeed.
要使整个市场营销计划得以成功,须不断对这些决策进行评审.
11. Sufficient coordination between banking and marketing executives should be enough to eliminate divergence of results.
业务经理和市场营销经理必须进行充分合作藉以消除结果上的南辕北辙.
12. The product contagion effect has numerous implications for marketing managers and retailers.
产品传染效应对市场营销管理者和零售商都有很多的启示.
13. Well - knowing about sales action plan and marketing strategy implementation.
熟悉销售行动计划和市场营销策略的贯彻落实.
14. Market Segmentation is an important step in STP and Customer Relationship Management.
市场细分是企业实施目标市场营销以及客户关系管理中十分重要的一步.
15. Associated with mobile munications has been engaged in marketing project planning management.
一直从事与行动通讯相关市场营销和专案策划管理工作.
what is marketing? In short, marketing is any activity that allows your customer to find out who you are and what you do. Is advertising marketing? Yes. Is sales marketing? Yup. Is your service department involved in marketing? You better believe it. Does your janitorial staff market for you? Absolutely. Whoa, now wait a minute. How is that? How does your janitorial staff market for you? Well, the staff at Disney World is the best example. You can ask anyone – a maintenance worker, a bus driver, anyone – a question, and they either know the answer or they'll find out for you
众所周知，自我介绍是日常工作中与陌生人建立关系、打开局面的一种非常重要的手段，因此，让自己通过自我介绍或得到对方的认识甚至认可，一种非常重要的职场技术。下面的我收集了自我介绍的相关内容，想知道更多信息，可以登录个人简历网。 My name is xxx, masters graduate. Worked for three years before the marketing and management, two-year teacher; I always believe that "gold, no matter where will sparkle." In the three years of marketing, I market planning and development, marketing, administration, personnel training and so forth have been a profound exercise, accumulated a lot of valuable experience in a lifetime. I always believe that "gold, no matter where will sparkle." I could on its own intelligence and hard work in the field of non-professional to obtain gratifying results, in their own areas of expertise naturally not far behind, "perfect" the goal of my life chasing. Six months and two years of teaching assistant experience in training me confident calm, graceful temperament; as undergraduate research design experiment of the counselors, participation in aquatic Key Laboratory of pilot projects, such as tutoring not only the exercise of my independent research and development capabilities, and further reinforces my knowledge, experimental skills. As always uphold the "Learning" criteria, so I pay attention to social development and security grip pulse, based on reality, and strive to cultivate themselves into the market economic system needs both education and scientific research, market development and management generalists.
市场营销英语介绍
定义市场营销作为一种计划及执行活动，其过程包括对一个产品，一项服务、或一种思想的开发制作、定价、促销和流通等活动，其目的是经由交换及交易的过程达到满足组织或个人的需求目标。市场营销是指在以顾客需求为中心的思想指导下，企业所进行的有关产品生产、流通和售后服务等与市场有关的一系列经营活动。有些学者从宏观角度对市场营销下定义。例如,E.J.Mccarthy�把市场营销定义为一种社会经济活动过程，其目的在于满足社会或人类需要，实现社会目标。又如，Philop Kotler指出，“市场营销是与市场有关的人类活动。市场营销意味着和市场打交道，为了满足人类需要和欲望，去实现潜在的交换”(《市场营销管理》第5版第13～14页)。� 还有些定义是从微观角度来表述的。例如，美国市场营销协会于1960年对市场营销下的定义是：市场营销是“引导产品或劳务从生产者流向消费者的企业营销活动”。 市场营销MBA的定义：指企业以顾客为中心，以市场为导向，从产品规划开始，综合利用各种营销手段，最终实现企业经营目标的全过程。J.E.Mccarthy 于1960年也对微观市场营销下了定义：市场营销“是企业经营活动的职责，它将产品及劳务从生产者直接引向消费者或使用者以便满足顾客需求及实现公司利润”(《基础市场学》第19页)。这一定义虽指出了满足顾客需求及实现企业赢利成为公司的经营目标，但这两种定义都说明，市场营销活动是在产品生产活动结束时开始的，中间经过一系列经营销售活动，当商品转到用户手中就结束了，因而把企业营销活动仅局限于流通领域的狭窄范围，而不是视为企业整个经营销售的全过程，即包括市场营销调研、产品开发、定价、分销广告、宣传报导、销售促进、人员推销、售后服务等。 Philop K otler于1984年对市场营销又下了定义：市场营销是指企业的这种职能，“认识目前未满足的需要和欲望，估量和确定需求量大小，选择和决定企业能最好地为其服务的目标市场，并决定适当的产品、劳务和计划(或方案)，以便为目标市场服务”(《市场营销管理》序言) 。 美国市场营销协会(AMA)于1985年对市场营销下了更完整和全面的定义：市场营销“是对思想、产品及劳务进行设计、定价、促销及分销的计划和实施的过程，从而产生满足个人和组织目标的交换。”这一定义比前面的诸多定义更为全面和完善。主要表现是：(1 )产品概念扩大了，它不仅包括产品或劳务，还包括思想；(2)市场营销概念扩大了，市场营销活动不仅包括赢利性的经营活动，还包括非赢利组织的活动；(3)强调了交换过程；(4)突出了市场营销计划的制定与实施。definitionMarketing as a plan and execute activities, its process including for a product, a service, or a kind of thought development production, pricing, promotion, and circulation activities, its purpose is the process of via exchange and trade organizations or individuals to meet the needs of target.Marketing refers to the customer demand as the center of the guidance, enterprise of related products production, circulation and after-sales services a series of related market management activities.Some scholars from the macroscopic perspective marketing define. For example, ccarthy � E.J.M the marketing defined as a process of social economic activities, its purpose lies in satisfying social or human needs, to realize social goals. Be like again, Philop Kotler points out, "marketing is human activity of related market. Marketing means and market, in order to deal satisfy human needs and desires, to realize the potential exchange" (the marketing management the fifth edition article 13 or 14 pages). �Also some definition of from microcosmic Angle to express. For example, the American marketing association in 1960 to marketing definition is: marketing is "guide product or service to consumers from producers of enterprise marketing activities".Marketing MBA definition: refers to the enterprise customer as the center, take the market as the guidance, from product planning, comprehensive use of various began marketing methods, finally realizes the whole process of business objectives.Ccarthy J.E.M in 1960 also on micro marketing defined: marketing "is the enterprise business activities duty, it will products and services directly to consumers or from producers to meet customers' demand and user achieve the company profit" (" basic marketing "the 19). This definition is pointed out the meeting customer needs and realization enterprise profit has become the goal of the company, but these two definitions are explained, marketing activities are in production activities at the end, after a series of began among business sales activities, when commodity turned to user hand is over, and the enterprise marketing activities only confine to the relatively narrow range of current domain, not as the whole management process of the enterprise sales, which includes marketing research, product development, pricing, distribution, advertising, promotional reports, sales promotion, personal selling, after-sale service, etc.In 1984, otler Philop K for marketing and down the definition: marketing is to show the enterprise, this function "understand not currently meet needs and desires, measure and sure demand size, choices and decisions enterprise that best for its service target market, and determining the appropriate product, service and plan (or scheme), in order to target market service" (the marketing management "prologue).American marketing association (AMA) in 1985 to marketing under a more complete and thorough definition: marketing "is for thinking, products and services of design, pricing, promotion, and distribution plan and implementation process, thus produce exchanges that satisfy individual and organizational objectives." This definition than many definitions in front of a more comprehensive and perfect. Main show is: (1) the product concept expanded, it not only includes products or services, including thought; (2) marketing concept expanded, marketing activities include not only of for-profit business activities, including nonprofit activities; (3) emphasized the exchange process; (4) highlighted the marketing plan and implementation.
关于市场营销的英文单词
marketing的音标为：英[ˈmɑːkɪtɪŋ]，美[ˈmɑːrkɪtɪŋ]。
marketing，英语单词，主要用作动词、名词，作动词时译为“推销，促销；市场宣传，市场推广；买卖；出售（market 的现在分词）”，作名词时译为“促销，销售；市场营销”。
短语搭配：
marketing strategy 营销战略；营销策略；市场策略；市场营销战略。
Internet Marketing 网络营销；网上推广；互联网营销。
relationship marketing 关系营销；关系行销；客户关系营销；干系营销。
Database Marketing 数据库营销；资料库行销；数据库行销；数据库营销方法。
Content Marketing 内容营销；形式营销；内容推广。
business marketing 企业营销；商业市场营销；组织营销；市场营销。
marketing造句：
1、International marketing majors learn how to promote products worldwide.国际营销专业学习在国际范围内推销产品。
2、Develop and execute plans and actions for the marketing of the Renaissance Brasserie.开发和执行尼盛万丽啤酒屋的销售计划。
3、Consumer choice will be distorted by and subjugated to the marketing of brands.消费者的选择将被那些市场上的强势品牌所扭曲。
4、Philip is in charge of our marketing department.菲利普负责我们的市场营销部。
5、Duh... 'cause she's a senior marketing manager and she needed to go on the trip?嗯…就因为是高级销售经理，她就必须得出差吗？
1、CS：英文Customer Satisfaction的缩写，意为“顾客满意”。
2、4Ps，即：产品（Product） 、价格（Price） 、促销（Promotion）、通路与配销 渠道和分销（Place&Distribution）。
3、4Cs，包括：顾客（Customer）、成本（Cost）、沟通（Communication）、便利（convenience）。
4、PLC：The Product Life Cycle 产品生命周期
5、STP：在现代市场营销理论中，市场细分（Market Segmentation）、 目标市场（Market Targeting）、 市场定位（Market Positioning）是构成公司营销战略的核心三要素，被称为STP营销。
6、4R分别指代Relevance（关联）、Reaction（反应）、Relationship（关系）和Reward（回报）。
扩展资料：
SWOT方法分析市场，SWOT方法用来确定企业本身的竞争优势、竞争劣势、机会和威胁，从而将公司的战略与公司内部资源、外部环境有机结合，主要以下四点：
1、strength（优势）：评估自己的长处
2、weakness（劣势）：找出自己的短处
3、opportunity（机会）：发现自己的机会
4、threats（威胁）：认识到存在的威胁
参考资料来源：百度百科—市场营销
在原4P组合的基础上增加了即权力（Power）和公共关系（PublicRelations），简称6P。
大市场营销中：
产品（product）、价格（price）、渠道（place）、促销（promotion）四个单词的第一个字母缩写为4P。
产品（Product）、价格（Price）、渠道（Place）、促销（Promotion）、权力（Political Power）与公共关系（Public Relations)六个单词的第一个字母缩写为6P。
市场营销：
市场营销，英文是Marketing，又称作市场学、市场行销或行销学，市场是商品经济的范畴，是一种以商品交换为内容的经济联系形式。对于企业来说，市场是营销活动的出发点和归宿。
市场营销既是一种职能，又是组织为了自身及利益相关者的利益而创造、沟通、传播和传递客户价值，为顾客、客户、合作伙伴以及整个社会带来经济价值的活动、过程和体系。主要是指营销人员针对市场开展经营活动、销售行为的过程。
MBA、EMBA等经典商管课程均将市场营销作为对管理者进行管理和教育的重要模块包含在内。
市场营销策略是企业以顾客需要为出发点，根据经验获得顾客需求量以及购买力的信息、商业界的期望值，有计划地组织各项经营活动，通过相互协调一致的产品策略、价格策略、渠道策略和促销策略，为顾客提供满意的商品和服务而实现企业目标的过程。
关于市场营销的英文对话
简单英语口语对话10组，零基础也能说的英语，跟小独老师来学习
注：I interviewer,A:applicantI：what is your major？（你的专业是什么？）A：My major is Business Administration. I am especially interested in“Marketing”。（我的专业是工商管理，不过我对市场营销非常感兴趣。）I：Which university are you attending？（你就读于哪所大学？）A：I am attending×××University（我就读于xx大学。）.I：Have you received any degrees？（你是否获得了相关学位？）A：Yes. First， I received my Bachelor degree in English Literature， and then an MBA degree.（是。首先我获得了英国文学的学士学位；其次，还获得了工商管理硕士学位。）I：What course did you like best？（你最喜欢那门课程？）A：Project Management. I was very interested in this course when I was a student. And I think it‘s very useful for my present work（工程管理。当我还是一个学生的时候我就对这门课程非常感兴趣，而且我认为它对我现在的工作非常有帮助。）.I：Do you feel that you have received a good general training？（你认为你受到了良好的总体培训吗？）A：Yes， I have studied in an English train-ing program and a computer training program since I graduated from university. I am currently studying Finance at a training school.（是的，我大学毕业后曾经在英语培训计划和计算机培训计划中学习过。而且我现在在一所培训学校学习金融。）I：Your resume says you have had one-year experience working in a foreign representative office in Shanghai， may I ask why you left？（你的简历上说，你在上海的一家外商代表处有过一年的工作经验。能说说你为什么离职吗？）A：I worked in a foreign for one ，I left there two years ago because the work they gave me was rather found another job that is more interesting.（我确实在一家外商代表处工作过一年。不过，因为我觉得他们给我的工作非常枯燥，而当时我又找到了另一份更加有趣的工作，所以两年前我就离职了。）I：What have you learned from the jobs you have had？（你从你以前的工作中学到过些什么吗？）A：I have learned a lot about business. In addition， I learned at my previous job how to cooperate with my colleagues.（我学到了很多商务知识。除此之外，我从以前的工作中学会了如何与同事合作。）I：What‘s you major weak point？（你最大的弱点是什么？）A：I haven‘t been involved in international business， so I don’t have any experience， but I have studied this course in the International Business Training Center of the×××Company.（我没有参与过国际贸易，没有经验。不过我曾经在xx公司的国贸培训中心学习过这门课程。）I：What are your greatest strengths？Does your present employer know you are looking for another job？（你最大的优势是什么？你现在的雇主知道你在另谋高就吗？） A：No， I haven‘t discussed my career plans with my present employer， but I am sure he will understand.（不，我从未跟现在的雇主讨论过我的职业规划。不过我相信他能理解。）I：Any questions？（你还有什么问题吗？）A：When will I know your decision？（我什么时候可以知道你们的决定？）I：We will notify you of our decision by mail， is this convenient for you？（我们会以电子邮件的形式通知你，方便吗？）A：Yes，Thank you， . Goodbye.（方便，谢谢你。史密斯先生。再见。）
Sample Speech 样例 Mr. Mckenzie, Ms. Lloyd, let me take you to our showroom. I think you'll be interested in seeing some of our latest innovations in microwave ovens. (leading the way to the showroom) This is Action's pride and joy, the Kitchen Master. It's only a prototype but it's a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well. Its main design, and a key selling point, is the "Correct Cook" option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, "Correct Cook" makes it virtually impossible to over or under cook food. You won't find this feature in any other microwaves. You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future. 演说词 Mckenzie 先生、Lloyd小姐，让我带二位到我们的展示室参观。我想你们一定很想看看本公司最新型的微波炉。（一面说着，一面带路往展示室走）这是"大厨师"，本公司引以为傲的产品。您现在所看到的只是个初步的样品，但它代表我们未来智慧型产品线的主力。公司全体对这个微波炉都感到十分兴奋，在试用的时候，它表现得无懈可击。 这项产品设计上的主要特色和卖点，是在它的"真会煮"装置；里面装有一个感应器，可探察食物究竟熟了没有。所以基本上，有了"真会煮"设计后，就不可能有食物煮得太烂或半生不熟的机会发生；这项特点是其他微波炉所没有的。 两位得承认，这项特以对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像"大厨师"这种智慧型的产品，将会是未来的潮流趋势。 结构 在非正式的场合介绍产品时，态度不宜过分积极，因为这样反而会给人压迫感。应该抓住该项产品最出色的特性，强调它能提供使用者的益处，就能令参观者留下深刻印象。 ① 以礼貌的语气邀请对方参观产品展示室。 ↓ ② 提出产品的优缺点，可同时说明改良的经过。 ↓ ③ 强调产品最主要的特性，以及该特性带给使用者的好处。 ↓ ④ 以婉转而具说服力的语句重申该项产品将带来的利益。 段落关键句 1．提议看产品 与客户讨论告一段落后，可转移话题，提议另一件事：新产品。用语以"Let me…", "How about"或 "If…, I'd like to…" 表示礼貌性的建议。 （1） Mr. Mckenzie, let me take you to our showroom. （2） How about taking a look at out latest products in our showroom? （3） If you have time, I'd like to take you to our showroom.(这句比原句要客气，因为说话者先询问了对方时间上是否方便。) 2. 产品优缺点 在参观者看到产品之前，宜先说明该产品目前的状况。所使用的句子，前半部可先说稍有疑虑的一面（例如它只是个初步的样品，尚未正式生产），接着再强调好的一面。主要句型的结构是 "It's only…, but it's …" （1） It's only a prototype, but it's a prime example of our future line of smart products. （2） This oven is just an example, but it's going to be our future line of smart products. （3） This model hasn't been marketed yet, but we know it's going to be a top-seller.("top-seller",非常畅销的产品或品牌。) 3．强调特性 强调该产品最特出的功能，较易让听者留下深刻的印象。可运用的关键字 有： "basically"（基本上）和 "essentially"（实质上），都是加重语气的词汇。 （1） Basically, "Correct Cook" makes it virtually impossible to over under cook food. （2） Essentially, "Correct Cook" is mistake-proof.("mistake-proof",不会出错的。) （3） The bottom line here is that "Correct Cook" is mistake-proof.( "the bottom line",最重要的结论。) 4. 吸引客户 此段应直接指出这项产品的功能，因为这对将来要销售这项产品的两位客 户，是最具说服力的。句型用 "You must admit…"，不但加强说服力，而且让对方难以反驳。 （1） You must admit this type of feature will appeal to the many microwave users in the West. （2） You have to agree that this feature will appeal to the many users of microwaves in the West. （3） I think you have to acknowledge that this feature will appeal to the many users of microwaves in the West.("acknowledge",承认。) 短语解析 pride and joy 最让人引以为傲的人（事或物） 例：My department's pride and joy has to be its latest award for productivity and efficiency.(我的部门最令人感到骄傲的，就是最近获得了生产效率优秀奖。) 1. smart product 智慧型产品 例：Germany is leading the way in producing and marketing smart products.(德国在制造与行销智慧型产品方面，居领导地位。) 2. trial run （新产品的）试用；测试 例：We were very disappointed with the results from the new car's first trial run.(这辆车在首度试开之后，让我们非常失望。) 3. selling point 卖点 例：But, sir, I cannot sell a product that has no obvious selling points. That's impossible!(但是，先生，我没办法卖一项没有任何突出卖点的产品呀！) 4. wave of the future 未来的潮流；趋向 例：As far as I'm concerned, economic, not military power, is the wave of the future.(就我所知，未来主导世界的，是经济势力，而绝不是军事强权。)
